Posted by Scott Nichols on Tue, May 15, 2012 @ 03:41 PM
Red Productions has been nominated for 2 College Sports Media Awards for work done for TCU football and baseball! Our video "Revolution" that was shown before home TCU football games received a nomination in the Promotion, PSA, or Video Marketing Campaign Category, while our TCU Baseball video "The Grind" received a nomination in the Special Feature Category.
It's a huge honor for us to be nominated for these awards — we're competing directly against national sports content creators like ESPN, CBS Sports, NBC Sports and more. Seriously. Check out all the nominees.
Winners will be announced at an awards show in Atlanta on June 6. Check out the videos embedded below and let us know in the comments if you think we can win!
Posted by Scott Nichols on Thu, May 03, 2012 @ 12:35 PM
We're hiring! Take a look at the job description below, and if you want to be a part of our awesome staff, send your resume to: careers@redproductions.com
Red Productions is a leading new media production company based in Fort Worth, TX. We’re searching for an Office Manager for our Fort Worth studio with skills, experience and savvy to be the backbone of day-to-day operations. The diversity of this role means you will be involved in many aspects of the company and will be a key part of a small team.
To thrive in this role, you'll need to be super organized, work well in a team environment, and welcome variety. We are looking for a motivated individual with a proven track record in office administration. You may have experience from a different field than small business or media but will have a proven ability to work under pressure and prioritize. The right candidate will play an integral role in the future growth of our company.
Responsibilities:
Triage and respond to any queries via phone, email and general correspondence
Handle schedule, shipments, and travel arrangements
Manage procurement of all office supplies
Work with our accountant to manage the flow of invoices and accounts payable
Process monthly payroll and payroll taxes
Complete administrative duties for Producers
Help organize and produce new business pitch materials, proposals, and deliverables
Handle special projects as they arise including event planning and client appreciation
Qualifications:
Strong business and finance administration knowledge
Skilled at organizing and keeping an office running and efficient
Ability to produce business correspondence, documents, and proposals
Strong writing and communication skills, including proofreading capability
Basic bookkeeping skills with a high degree of accuracy
Knowledge of QuickBooks is preferred
Some sales support and event planning experience is desirable, but not mandatory
Experience managing the calendar of a busy office
Possess a strength in prioritization and ability to effectively manage numerous and varied tasks with a positive attitude
The desire to make a real difference in a team, and to have some fun along the way
This is a full-time salaried position with benefits in our Fort Worth office.
Send an email to careers@redproductions.com with your resume or LinkedIn resume. You can also send by fax to: 817-420-9677
Posted by Scott Nichols on Fri, Apr 27, 2012 @ 01:12 PM
Happy Friday everyone! Only three videos to share this week, but they're all good ones. Let us know which is your favorite in the comments. Have a good weekend!
Sam: Say NO to Crack, Say YES! to Roller Skating
Matt: Painting with light and strobe bullet time
Painting with light and strobe bullet time. from Richard Kendall on Vimeo.
Scott: Fashion Shack
Posted by Scott Nichols on Wed, Apr 25, 2012 @ 10:44 AM
Creating a viral video is today's marketing gold rush. Companies everywhere are trying to create something that will get millions of views online and make them the cool kids on the block. As a responsible video production company, we want to provide our clients with all the information possible for making their project a success.
In an interview with Mashable, partners from Seedwell, a creative video agency, discuss what viral videos typically have in common. They talk about how one of the problems in discussing viral videos is that there is no general consensus as to what a viral video is. Is it a threshold of views or is it how many shares occured with in a certain time frame?
Seedwell goes on to define a viral video as "an impressive performance of views, sharing and growth curve relative to the top 5% of the class (10,000+ views, 1,000+ shares in 24 hours)." From that, they've found that most viral videos have some things in common: theme, structure, and tastemakers. From the article:
Theme: Most “viral videos” fit into one of three thematic categories: 1) parody of something popular and timely, 2) cute as hell, and 3) did that just happen? (It usually didn’t.)
Structure: There’s a compelling case for a progression that starts by surprising the viewer, avoids interjecting much advertising, and takes the viewer on an emotional roller coaster. Viewers’ screen time may be going up, but attention span appears to be going down, which means that the video needs to repeatedly earn the viewer throughout its duration.
Tastemakers: Almost all viral videos get their legs after being discovered by tastemakers and digital influencers. These are celebrities with built-in audiences the size of cable channels. Kevin Alloca gives a good TED talk on the subject, and the Kony 2012 video was perhaps the best example of engineering it to date.
The entire interview is a worthwhile read. There is not a formula for creating a viral video. The trick is in creating a strong emotion or reaction with a viewer that compells them to share.
Image Credit.
Posted by Scott Nichols on Fri, Apr 13, 2012 @ 11:12 AM
Here they are, the best videos on the web this week. Let us know your favorites in the comments. Have a good weekend!
Sam: A Dramatic Surprise on a Quiet Square
Red: Nike Free -- I Would Run To You
Matt: Jaws Film Restoration
Scott: Michael Haggins -- Daybreak
Chris: Make It Count
Posted by Scott Nichols on Mon, Apr 09, 2012 @ 02:55 PM
Branded video content is becoming more and more prevalent on the web. Companies are realizing that to engage with consumers online, the 30 second spot model is largely ineffective. Instead, brands are trying to entertain their audience and create conversations and goodwill around their businesses.
Most companies do this subtely (like Red Bull and The Guardian), and for good reason. Research from Harvard shows that the more prominent or intrusive a logo is, the more likely the viewer is to stop watching. Marketers must find creative ways to inject the brand into the spirit of the video to make branded content a viable option for companies. Or turn that idea on its head and blatantly plug the brand in an entertaining way.
That's what Nintendo has done with their new campaign starring Joel McHale. This video, promoting the Nintendo 3DS, centers around the marketing debate of how to create entertaining web videos that still promote products.
What do you think? Did Nintendo go too far in pushing the brand, or was the video funny enough that it worked?
Posted by Scott Nichols on Wed, Apr 04, 2012 @ 09:47 AM
10 days from today, the Komen Greater Fort Worth Race for the cure begins. If you're interested in participating in the race, check out their website for more information. We had the pleasure of creating a short commercial for the event that you may have seen on TV recently.
The concept for the spot was created by JODesign. We're thrilled to partner with JODesign and Komen on this video production project. Komen does an outstanding job of raising awareness and funds for breast cancer research and we are proud to help out with that important work. Check out the spot below, and please consider running in the race April 14.
Posted by Scott Nichols on Fri, Mar 30, 2012 @ 01:37 PM
Happy Friday everyone! Here are the staff picks for the best videos on the web. Have a great weekend!
Red: Ron Burgundy's Anchorman Announcement
Scott: Red Productions Reel 2012
Matt: Mad Men: The Game
Posted by Scott Nichols on Fri, Mar 16, 2012 @ 03:41 PM
Happy Friday everyone! If your week has been as crazy as ours, you should take the time to enjoy a few short web videos to get the weekend started. As always, let us know your favorites in the comments. Happy St. Patrick's/March Madness Day!
Sam: #JOHNADOBE
#JOHNADOBE from Rob Ashe on Vimeo.
Matt: Meet the Man Inside the Nicolas Cage Costume
Scott: Grandparents Discover Photobooth
Posted by Scott Nichols on Sat, Mar 10, 2012 @ 10:41 AM
Better late than never, right?! Kickoff your weekend with this week's best web videos and let us know which one is your favorite in the comments.
Scott: New Avengers Trailer
Chris: The Most Astounding Fact
Matt: Animaniacs - Countries of the World
Sherry: DollarShaveClub.com - Our Blades Are F***ing Great