3 Mind-Blowing Online Video Stats
Posted by Scott Nichols on Mon, Jan 23, 2012 @ 10:52 AM
If you haven't noticed, this whole internet fad has really caught on. As more people and businesses use the internet to reach other people and potential customers, web video has sky-rocketed to become a major form of communication online. Want proof? Check this out:
1. YouTube streams 4 billion videos every day
Yep, 4 billion. YouTube's growth in the past few year's has been attributed to the rising speeds of mobile web connections and increased appearances in Google's search results. If that number isn't astounding enough, remember that YouTube is getting bigger all the time. Around 60 hours of video is added to the site every minute, up from only 48 hours about 8 months ago.
With this amount of ever-growing content, it's important for companies and brands to have an online video strategy and to create high-quality content that will stand out from the clutter. If this sounds like something you need, you should probably contact your friendly dfw video production company.
2. Video on ecommerce sites can double sales
Selling products online is a lot different than selling something in a store. Customers can't hold your product in their hands or see whatever tiny details they want. To counter this, online retailers try to answer every potential question a customer may have. That's why you often see 10 different product photos and lengthy product descriptions on websites.
If you wonder how video can double sales on a site, consider this:
- When users watch a video on a product page, they're more likely to spend more time on that page
- Any video indexed in Google has about a 50 times better chance of being on the first page of search results than any given text page in the index.
- Video can give much more information about a product than a photo
- Video is a better medium to create an emotional connection with a consumer
StacksAndStacks.com, a home storage and organizational products retailer, reported that its customers who watched a product video were
more than twice as likely to add that product to their cart.
Zappos.com, one of the largest and most recognizable ecommerce sites on the web, reported a
6 to 30 percent sales increase for products with video in late 2009. Since then, the company has added more than 50,000 product videos to its site.
3. Internet video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015
If this trend holds true, the next few years of online video growth will be astounding. An old rule of marketing is to make sure that your messaging is where your consumer is. As internet speeds continue to get faster, video usage and sharing will continue to rise.
What does it all mean?
Businesses that want to increase sales and meaningfully connect with consumers on the web are increasingly turning to video, and for good reason. A smart online video strategy, combined with great content are producing fantastic results for the companies that do it right.
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